Our Purpose in Tata is to improve the Quality of Life in India. We do this through leadership in sectors of National Economic Significance Our heritage of returning to society what we earn evokes Trust among consumers, employees, shareholders and the community. This heritage will be continuously enriched by formalizing the high standards of behavior expected from employees and companies.

The Tata name is a unique asset representing Leadership with Trust. Leveraging this asset is the route to sustained growth and long term success.

Advinus is committed to creating an ambience in which all employees can work together in clean and safe work environment.

The company believes that all employees, including other persons who have dealings with the company have the right to be treated with dignity.

The Tata Group has always sought to be a value-driven organization. These values continue to direct the group's growth and businesses. The five core Tata values underpinning the way we do business are:

• Integrity: We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny.
• Understanding: We must be caring, show respect, compassion and humanity for our colleagues and customers around the world, and always work for the benefit of India.
• Excellence: We must constantly strive to achieve the highest possible standards in our day-to-day work and in the quality of the goods and services we provide.
• Unity: We must work cohesively with our colleagues across the group and with our customers and partners around the world, building strong relationships based on tolerance, understanding and mutual cooperation.
• Responsibility: We must continue to be responsible, sensitive to the countries, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over.